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- Replaced three to four separate tools
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- Retail event management software
Retail event management software is the platform brands, retailers and trade organisers use to run product launches, trade shows, buyer days and pop-up events: registration, product showcase pages, booth floor maps, lead capture and analytics in one place.
Retail Event Management Software That Turns Booth Visits Into Buyer Leads
Give every brand a product page in your event app, sell booths on the floor map, and let exhibitors scan and score leads from their phones. Tickets, check-in and reporting sit in the same platform.
5,000+
Event professionals
99%
Positive G2 reviews
ISO 27001
SOC 2 Type 2
1 app
Booths, offers and leads
NH
Featured exhibitorNorthwind HomeBooth B12 · Hall 2 · Home and living
Products
New launch
Linen Sofa CollectionLiving room
Demo at 2 pm
Outdoor Lighting RangeGarden
SHOW1515% off show orders · Valid till SundayShow on floor mapSave contact
Lead scanned · HotMaya Chen · Buyer, Urban Living
Booth B12Pinned on the floor map
Trusted by retail brands, trade associations and expo organisers worldwide
Use cases
Retail Events You Can Run From One Platform
From a launch night to a three-day buyer show, every format uses the same registration, app and reporting.
Product launches
Reveal a new range to press, buyers and fans, then keep the product pages live after the day.
- Product showcase pages with photos and video
- Push alerts when the reveal starts
Trade shows and buyer days
Run the floor for exhibitors, wholesale buyers and distributors in one event app.
- Booth floor maps buyers can tap
- Lead scanning for every exhibitor team
Store openings and pop-ups
Ticket the opening night, cap the numbers and move the queue with QR check-in at the door.
- Ticket capacity with a waitlist
- QR check-in on any phone
VIP and clienteling evenings
Invite your best customers and approve every name before a ticket is issued.
- Approval-based registration
- Personalized ticket links with a promo code
Dealer and franchise conferences
Bring store owners, franchisees and suppliers together for training, awards and meetings.
- Multi-track agenda and speaker pages
- 1:1 meetings between partners and suppliers
Supplier and brand expos
Give every brand on the floor its own page, show offers and paid placements.
- Coupons and deals on brand pages
- Sponsored ads inside the event app
Swipe for more use cases
Product showcases
Put Every Product In Front Of The Right Buyer
Each brand gets a page in your event app and web portal, so buyers plan their route before the doors open.
- Product pages per exhibitor. Photos, descriptions and categories for every product on show.
- Coupons and deals. Show-only codes attendees copy straight from the brand page.
- Sponsored ads. Paid placements in the event app, with views and clicks per ad for your partners.
- Launch alerts. Push notifications and emails when a demo or reveal starts.
- Your brand, not ours. Your colours, logo and app menu, or a white-label app in the stores.
Browse products48 brands
AllLiving roomGardenLighting
New
Linen Sofa CollectionNorthwind Home · B12
Solar Path LightsBrightway · C04
Show deal
Rattan Lounge SetCasa Verde · A21
Ceramic Table LampsKiln & Co · B07
Launch-ready
See Your Next Launch Running In The Event App
In a 30-minute demo we walk through a brand page with products, a show-only coupon and a launch alert, using your own launch as the example.
What you will see
- A brand page with products and categories
- A show-only coupon attendees can copy
- Sponsored ad placements and their insights
- A push alert for the reveal
Floor maps
Sell Booths And Guide Buyers On One Floor Map
Draw the hall once. Exhibitors buy from it, buyers find brands on it.
- Sell booths on the map. Mark each booth as on sale, reserved or hidden, free or paid.
- Invoice before you assign. Send a booth invoice with a payment link, or record an offline payment.
- Tap a booth, open the brand. Attendees go from the map to the brand page and its products.
- Separate booth sales report. Booth orders sit apart from ticket sales.
Hall 2 floor map36 booths · 22 sold
Add boothSoldReservedOn sale
B12 · Northwind Home3 m x 3 m · Paid booth · Invoice paid
AssignedLead capture
Leads Your Exhibitors Can Act On The Same Evening
No fishbowl of business cards. Booth staff scan, score and add notes on their phones.
- Scan badges and business cards in the Eventify app, or add a lead by hand.
- Your own lead questions. Exhibitors add qualifying questions and a Hot, Warm or Cold score.
- See who captured what. Filter leads by booth team member and by source.
- Export or sync. Download a CSV, or send leads to Salesforce, HubSpot or 4,000+ apps through Zapier.
My Leads24 leads · 3 team members
Export CSVAllHot 9Warm 11Cold 4
MC
HotMaya ChenBuyer · Urban Living · "Wants spring delivery"
DP
WarmDaniel ParkStore owner · Park & Pine
SL
HotSofia LopezCategory manager · HomeHub
AK
ColdArjun KapoorBusiness card · Distributor
From Business Cards To A Lead List Before The Hall Closes
What changes for your exhibitors and your floor team when booths, maps and leads live in one app.
Before
- Paper floor plans that go out of date
- Business cards in a bowl at every booth
- Leads typed into a spreadsheet after the show
- No idea which brands drew the crowd
With Eventify
- A floor map that updates as booths sell
- Badge scans with a score and a note
- CSV export or CRM sync the same day
- Views and clicks for every sponsored ad
Registration and tickets
Fill The Room With The Guests You Actually Want
Trade-only days, VIP nights and public launches each need a different door. Set them up side by side.
- Approve before you confirm. Turn on approval for a form or a ticket, and pre-approve whole email domains for trade buyers.
- Personalized links. One link per campaign or partner, with a promo code and views, redemptions and conversion tracked.
- Early-bird and tiered pricing, plus a waitlist when a ticket type sells out.
- QR check-in and badge printing at the door, on a phone or a kiosk.
Personalized linksNew link
| Link | Views | Redeemed | Conv. |
|---|---|---|---|
| VIP clientsPromo VIPNIGHT · VIP ticket | 412 | 96 | 23% |
| Store staffStaff pass · Affiliation on | 288 | 141 | 49% |
| Instagram launchGeneral admission | 1,904 | 233 | 12% |
Waitlist
On when General Admission sells out
QR
Check-in at the door
Reporting
Know Which Launches And Brands Pulled The Crowd
Numbers you can take to your sponsors, your buying team and next year’s budget meeting.
Ad views and clicks
See every view and click per ad, and the attendees behind them, to report back to the brands that paid.
Sales by ticket type
The ticket sales report shows tickets sold and revenue by ticket type, and each promo code and personalized link has its own usage numbers.
Exhibitor and attendee activity
Profile views, scans, check-ins and session numbers on one analytics dashboard.
Swipe for more reports
2-minute video
New To Eventify? Watch The 2-Minute Tour
See registration, the event app, floor maps and lead capture in two minutes, then book a demo built around your next retail event.
Customer stories
Retail And Trade Events That Run On Eventify
SWIPE brought buyers, growers and distributors together
- Schedules, exhibitors and venue maps in one hub
- Push notifications for schedule changes
- Networking between buyers and suppliers
Restaurant Marketer and Innovator 2025 dropped paper programmes
- Digital programme on every phone
- QR codes for schedules and speaker details
- Polls and Q&A during sessions
FAQs
Retail Event Management, Answered
What is retail event management software?
Retail event management software is a platform for planning and running events where brands meet buyers and shoppers: product launches, trade shows, buyer days, store openings and pop-ups. Eventify covers registration and ticketing, an event app with product pages for each brand, booth floor maps, lead scanning for exhibitors, check-in and analytics in one place.
Can exhibitors show their products in the event app?
Yes. Each exhibitor gets a page in the event app and web portal where they add products with photos, descriptions and categories. Attendees can browse all products, open a brand page and find its booth on the floor map. Exhibitors can also add coupons and deals to their page.
How do exhibitors capture leads at a retail trade show?
Booth staff use the Eventify app to scan attendee badges or business cards, or add a lead by hand. Your lead form can ask qualifying questions and give each lead a Hot, Warm or Cold score. Exhibitors view, filter and export their leads from their portal, and leads can be sent to Salesforce, HubSpot or other tools through Zapier. See lead retrieval.
Can I sell exhibitor booths online?
Yes. You draw booths on a floor map and mark each one as on sale, reserved or hidden, and free or paid. Exhibitors apply for or buy a booth, you can send an invoice with a payment link before you assign it, and booth orders appear in their own sales report.
Can I run an invite-only VIP or clienteling event?
Yes. Turn on approval for a registration form or a ticket so every sign-up waits for your review. You can pre-approve email addresses or whole domains, block others, and share personalized links that apply a promo code or limit which tickets a guest can see.
Does Eventify work for store openings and pop-up events?
Yes. You can sell or give away tickets with a fixed capacity, turn on a waitlist when a ticket sells out, send reminders by email and push notification, and check guests in by scanning their QR code on any phone. Badge printing is available if you need name badges at the door.
Can sponsors and brands buy advertising in the event app?
Yes. Sponsored ads appear in the event app, and the Advertisement Insights report shows views and clicks for each ad and which attendees interacted with it, so you can report results to the brands that paid.
Can the event app carry our own brand?
Yes. You set the logo, cover, colours and app menu for your event. If you want the app in the App Store and Google Play under your own name, Eventify offers a white-label app that the team submits to the stores for you.
What reports do I get after a retail event?
You get tickets sold and revenue by ticket type, promo code and personalized link usage, check-ins, exhibitor profile views and leads, session numbers and ad views and clicks. Reports can be exported, and the data can be pushed to other tools through Zapier.
Free trial
See Your Retail Event Running In Eventify
Book a 30-minute walkthrough of brand pages, the floor map, lead scanning and ticketing, set up around your next launch or show.
- Brand pages and products shown in the event app.
- Booth sales and lead scanning from both sides.
- No card required to demo.
4.8/5 on G2 from 68 reviews · 99% positive · Trusted by 5,000+ event professionals